Posts Tagged: environment

Nov 10

Our 1% Goes to Riverkeeper, Here’s Why.

“20% of industrial fresh water pollution comes from textile treatment and dyeing.” – World Bank


That fact is enough to make anyone understand why Anthony & Céleste Lilore chose to donate their 1% for the Planet dollars to Riverkeeper.  However, there was so much more behind their decision.


How did you choose which organization to give your 1% to?


RESTORE™Clothing: We live along the Hudson River.  We see it everyday, we exercise by it, it is both our source of sanity in New York City and our connection to nature.  We were looking for a way to get engaged with the community, keeping in mind that we’re an indie start-up – we’re small.  Since we are part of an industry that adds to pollution, we wanted to do something to counteract that.  We identified an important cause (water pollution) and organization that was making a difference and began to volunteer for them – Riverkeeper.  Once we really got to know them and their initiatives, we knew we had the right fit.


Riverkeeper’s Mission Statement: “to protect the ecological integrity of the Hudson River and its tributaries, and to safeguard the drinking water supply of 9 million New Yorkers.  Riverkeeper is an independent, member-supported environmental organization founded on the premise that citizens themselves must roll up their sleeves to defend our waterways.”  The team and their volunteers work to stop polluters, protect river ecology, and safeguard drinking water.  They run a “Drink Tap Water” campaign and support policy solutions such as Clean Energy, Clean Water Protection and Flood Prevention Act, and the Clean Water Restoration Act of 2007.


- Read more about their campaigns here:



Help protect New York City’s drinking water today: DONATE


More about the Hudson River:

Check your Water Quality:

Riverkeeper on Facebook:

Riverkeeper on Twitter:


More about 1% For The Planet here:




Look Great.  Feel Great.  Do Great.


Nov 10

Message from Earth

In case the video doesn’t show-up for any reason, here’s a direct link:

Jun 09

Clean Air NY – Clean Air Week begins 6/15/09

We recently met the folks from Clean Air NY at the Brooklyn Business Summit.cany_logo

Breathe it in. Get the facts.


Check Your Local Air Quality

What Is the Air-Quality Index?

The AQI is a method devised by the U.S. Environmental Protection Agency for rating each day’s air quality. The AQI numbers are associated with a color, a level of health concern and measures people should take to avoid exposure to the unhealthy air. It correlates levels of different pollutants to one scale; the higher the AQI value, the greater the health concern.